VITAMALT - BY ROYAL UNIBREW

VITALIZE YOUR LIFE

Vitamalt is a non-alcoholic malt beverage from Royal Unibrew, known for its sweet, malty taste and B-vitamin boost.

Campaign Design, Brand Refresh, POS, Print Assets, Digital Assets, Storyboarding for Animation, SoMe Activations

When a new packaging design, new vanilla flavour and gaming-focused campaign were introduced, I was asked to use them as a springboard to refresh the brand’s core visuals. I modernized the look and feel by introducing a brighter, more aligned colour palette that nods to its roots in the Caribbean, adding a new secondary font inspired by hand painted signage and reworking the original malt graphic to give it a more organic sense of flow.

The result is a more vibrant expression that clearly distinguishes Vitamalt from its popular sister brands, Powermalt and Supermalt.