ALK

celebrating 100 years of ALLergy solutions for life

ALK is a Danish pharmaceutical company specialising in allergy immunotherapy. To celebrate their 100th year of service, we were asked to create an anniversary campaign that offices and partners around the world could use for their local celebrations. Working with the existing ALK brand, I helped develop a centenary logo and visual system that could feel festive while still scientific and trustworthy.

Logo Design, Visual Brand System, Icons, Banners, Backdrops, Art Direction, Storyboarding, Illustrations for Motion Graphics, Digital

The anniversary logo combines the number 100 with an infinity symbol and ALK’s dotted pattern, a nod to the points used in allergy testing and a sign of their ongoing dedication to finding allergy solutions.

Additionally, I designed a modular geometric tapestry built from abstracted references to common allergens (like dust mites and pollen) and their treatments. The system was developed as an extendable concept for event backdrops, print and digital assets, giving ALK a flexible visual language for “100 years and counting.”