MOONBREW TONIC

BY THE TIDES OF THE MOON

Moonbrew is a delicious probiotic JUN [j-oon] tonic crafted with raw jun culture, raw Ontario honey, pure filtered water, and organic Sencha green tea. Consciously brewed and infused with healing herbs and botanicals, this health-focused beverage is the perfect companion to all your full moon rituals.

What is JUN tonic you ask? Well consider it a close cousin of kombucha, with the major difference between the two being their main ingredients: jun is brewed with green tea and honey, whereas kombucha uses black tea and sugar. Due to this difference, jun is typically fizzier and less acidic taste-wise compared to kombucha.

Visual Brand Identity, Packaging & Graphic Design

I joined Moonbrew at an early rebrand stage, keeping the existing logo and building a fresh visual identity around it.

The branding and packaging were designed to reflect the living, effervescent nature of the drink and its focus on botanicals and gentle rituals, giving Moonbrew a clearer presence on shelf and a cohesive world to grow into.

I later re-worked the original logo when the company switched hands from the original owner, my client Jaimie-Lee Mock, to London Ontario based brewery, BOOCH.