Eve’s Crackers

CRUNCHY, savoury & totally Addictive

Eve’s Crackers is a Canadian women-owned brand turning healthy crackers into a seriously addictive household snack.

Visual Brand Identity, Packaging Design for US & Canadian Markets, Digital Assets
& Product Photography on Packaging

Founder Eve Laird was ready to grow from farmers’ markets to national grocery shelves while staying true to her down-to-earth roots, and needed a rebrand that could carry that shift.

I worked with her to build a bolder identity and flexible packaging system that puts the cracker front and centre, makes flavours easy to navigate, and leaves room for future products and new flavours.

Since she wanted to keep the logo in tact, the first step was to refine and polish it so it felt enterprise-ready.

From there, we developed a colour palette, typography, illustrations, iconography, image style, and packaging that reflected the brand’s personal, home-grown feel and core values.

We collaborated entirely remotely, from opposite sides of the country, but a shared enthusiasm kept the process close and hands-on.

Since then, Eve’s vision of an addictive snack you can enjoy every day has continued to grow: her sister has joined the company, they’ve appeared on Dragon’s Den and secured investment, and Eve’s Crackers can now be found in health food stores across Canada and in Whole Foods locations in the U.S.